We've relaunched the HiFi site! The previous version is on the left below, and the new version is on the right:
While the new version may be less intense and impressive, we feel that it will be a good foundation for the site as we move towards our product launch.
The first site put a premium on design, which paid off in a couple of ways. First, it led to HiFi getting reviewed on several Design and Development sites, which drove some great targeted traffic and quickly accumulated links for the new product. Second, it showed the versatility of the system that we were able to faithfully reproduce such an intense design on HiFi and have it deliver great performance to visitors.
The new site is aimed at quickly giving visitors an idea of why HiFi is the CMS for them. It more prominently features specific feature details above the fold and gives a first-time visitor much more information about the product than the old site. The new design also highlights efforts to convert visitors to our Beta program (and eventually our pricing page), which is a nice step forward to make this site more product oriented.
Some of the cool pages to check out on the new site are the features page and examples page. The features page gives a 10,000 foot view of what HiFi is all about and features our new product video. The examples page shows just a few of the sites that are already in production on HiFi. Flipping through those should show you that there truly are no design constraints on HiFi!
The HiFi Overview Video
We also now have a great overview video of the HiFi system. It was put together by Alex Pomer, one of the project managers from New Media Campains. Alex has been using HiFi every day for over six months and has really fallen in love. Watching this video is a great introduction to the system as a whole:
Let us know your thoughts on the new site and content, and be sure to share it with your friends! We've got some exciting stuff that has come out of the beta program that we should be sharing soon. As always, shoot us an email if there are any questions!